Be consistent, not just with slide sets but also with their contents.
The themes built into PowerPoint help us to keep slides looking and feeling the same, but it’s really down to us to do the same for the contents.
Remember the old Western movies – when they had a reward poster nailed to a tree the printer must have used every typeface available.
The slide opposite only uses 2 typefaces and some italics but still manages to create an untidy mess.
Also, there’s a question, 2 facts, a recommendation and an observation – quite a disjointed mixture which stops the flow of information.
- Use typefaces sparingly
- For emphasis, use bold, italics, colour or a small increase in font size
- Decide the intent for a slide, then use all verb, adjective or noun phrases accordingly
Don’t give in to temptation; just because there’s lots of choices doesn’t mean you have to use them all.
Guideline 7 = Maintain a consistent ‘look and feel’.
Find the previous articles here.
Take a look at some of our slideshows.
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